Instruments
The note teaches the idea. The instrument runs it on your business.
Every field note leaves something behind you can use the same day. These are those tools — small, free, and ungated. Each one takes a few honest answers and hands back a page written for your business, not a template. Nothing you type is stored, and no email is required.
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Find the day your business breaks without you, then get the one-page checklist that shrinks that number. Most of it is a weekend, not a reorg.
From The Eleven-Day Test
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The Four Questions a Buyer Asks
Four out of five listed businesses never sell. Answer the four diligence questions honestly and see where the discount is accruing — and which dial to move first.
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What Does Your Business Actually Pay You?
Compare what the business earned with what it actually paid you, and get a pay-yourself-first structure built from your own three numbers.
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Sort last year’s revenue into what was priced from your rate card and what was quoted on a call, then find the gap you have been covering yourself.
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Paste the invoice facts, pick how you talk to that customer, and get the three messages you have been putting off, day 15, day 30 and day 45, written the way you would say them.
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The customer who was glad to have you almost never leaves a review, because it does not occur to her. Tell it what the job was and how you talk to that customer, and it writes the ask — the same one every customer gets, which is the only version Google’s rules allow.
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Four numbers from last month — what you billed, what you collected, what’s owed to you, and what reached your own account as pay — read back to you in one plain paragraph. No advice. It can’t add a number you didn’t give it.
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You sent the quote and they went quiet. Tell it what the quote was for, where the lead came from and how you talk to that customer, and it writes one short follow-up in your voice — one that never touches your price and makes it easy to say no.
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What Is Your Real Hourly Rate?
Divide what the business actually kept by the hours you actually worked, then set that against the rate every hour would have had to bill at. The distance between the two is the part that never reaches an invoice.
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The work a customer was ready to buy that never became a quote. Get the six jobs your business is asked about most, the unit each should be priced in, and the one sentence for whoever goes out to a customer.
Instruments from Clickbridge — built to be borrowed.